Sally Pryce-Jones

Sally Pryce-JonesBSc (Hons), MCIM


Working in the healthcare sector spanning a number of sales and marketing roles, she has worked in the pharmaceutical industry with a career both in the UK and overseas. As former Director of Strategic Marketing and Portfolio Development for a blue chip pharmaceutical company, she has worked as a consultant since 2004, providing services to the pharmaceutical industry, to agencies that support the industry and directly to the NHS.

She has UK and International marketing experience, specialising in pre-launch preparation and the development of marketing launch platforms (including regulatory strategy, health economic development, Phase IV trial design, pre-launch advocacy development).

With experience of numerous submissions to UK Health Technology Assessment bodies including NICE and the SMC, she has developed expertise in the delivery of market access and fourth hurdle strategy development, and an understanding of EU healthcare systems.

Having developed and implemented portfolio strategic planning processes and brand marketing plans, she has delivered marketing excellence training and one to one mentoring both in the UK and across Europe.


With specialist expertise across a variety of therapeutic areas, key service offerings include;

  • strategic and operational marketing consultancy
  • managed entry / market access experience, relations and training
  • portfolio management and counsel
  • medical education and advocacy strategy development and implementation
  • customer influencer mapping (UK and international)
  • marketing excellence training and mentoring


  • Pharmaceutical (UK and International)
  • NHS

Recent assignments include

  • Company strategic review and rebranding consultancy and advice
  • Pan European customer influencer mapping
  • UK NHS customer mapping and insight research
  • Marketing plan development for new product launch
  • EU healthcare and industry analysis to support company expansion into Europe

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